Not all great films have a Hollywood-style budget. In fact, many films that made their Sundance debut this year were funding by successful Kickstarter and Indiegogo campaigns. A number of the festivals received anywhere from $12,000 to $3 million in crowdfunding.
There’s a number of lessons you can take away from these successful campaigns, whether you’re trying to fund an indie film or any other type of project. Keep the following four lessons in mind when planning your next crowdfunding campaign:
- Do What Works for You: Don’t hold yourself to obtaining one set number of financial backers or feel like you need to offer perks worth a certain dollar amount. Consider what would interest your audience and create a plan that appeals to them.
- Let Your Audience Participate: If there’s a way to engage your audience in your cause ─ do it! When people feel passionately about a certain subject matter, they want to do their part to help out.
- Take Every Possible Marketing Opportunity: Use your campaign as a way to gain publicity for your company. Include marketing materials with each perk, such as a newsletter, email subscription, or promotional item.
- Match Your Campaign to Your Project: Tap into your audience by creating a fun, eccentric campaign they can’t resist. Capitalize on what makes your project unique and center your campaign and perks around it.
Alejandra Amarilla Leads Kickstarter Campaign for Landfill Harmonic
Crowdfunding campaigns are created to fund a wide variety of incredible causes. Alejandra Amarilla used this strategy to fund the Landfill Harmonic documentary.
This incredible film was produced to highlight an amazing children’s orchestra in the barrios of Paraguay, where young musicians play musical instruments crafted from trash. The Landfill Harmonic showcases the strength and dedication of the entire community, all working together to create instruments like the violin, flute, drums, cello, and string bass from recycled materials for the children to enjoy. Alejandra Amarilla and her team began production on the film back in 2011 and returned to the village in 2012 to gather updates on the progress of three children in the orchestra.
Alejandra Amarilla and her team set an initial fundraising goal of $175,000 to back costs to produce the film, sharing this amazing story with the world. However, their Kickstarter campaign was so successful, they were able to raise a total of $214,129 ─ exceeding their goal by an overwhelming 23 percent.