04 Jul

Choosing Rewards for Your Film’s Crowdfunding Campaign

It’s no secret that people love to receive rewards in exchange for a crowdfunding donation. However, all rewards are not created equally. It’s important to choose an offering that adds value to your target audience, but isn’t so overwhelming that fulfillment takes away from your ultimate goal ─ creating an amazing film.

Really think long and hard about the rewards you’re planning to offer prior to putting them up for grabs. You never know how people are going to react ─ your rewards could be the hottest thing on Kickstarter or Indiegogo ─ causing you to surpass your goal in a matter of hours. Make sure you only offer rewards that you can realistically fulfill, as you don’t want to let your financial backers down.

5 Tips for Choosing the Best Rewards for Your Crowdfunding Campaign

Need a little help selecting the right rewards to offer up with your crowdfunding campaign? Follow these five guidelines to find the best fit for both your audience and your production team:

1) Factor Rewards into Your Budget and Timeline: Make sure you have the money to create the perks you promise and the time to distribute them.

2) Add Extra Money into the Rewards Budget: It’s always better to plan for higher production costs ─ just in case. You can always add any leftover money back into your project budget.

3) Give Yourself Extra Time: Pad some extra time into your deadline to make room for unexpected delays, so you don’t put yourself under extra stress trying to finish under a tight deadline. Your backers will never fault you for finishing your project earlier and delivering your perks before their due date.

4) Offer Really Cool Rewards: Any campaign can offer backers a copy of the film on DVD or a movie poster. Get really creative and offer people something unique, like scripts, on-screen cameos, video chats with the actors, and props.

5) Clearly State Reward Levels: You’re not going to get very far offering rewards that people don’t understand. Be sure to thoroughly explain the different reward levels and what donors will receive for each level, so they’re motivated to contribute.

Alejandra Amarilla Surpasses Landfill Harmonic Kickstarter Goal

The Landfill Harmonic project ─ the story of a youth orchestra in the barrios of Paraguay that plays instruments made from trash ─ captured the hearts of nearly 5,000 donors. Producer Alejandra Amarilla set an initial Kickstarter goal of $175,000, which was exceeded by nearly 23 percent.

Thanks to the hard work of Alejandra Amarilla and everyone who worked on the project, this moving story can now be shared with the world.

02 Jul

How and Why Crowdfunding Works for Filmmakers

Indie films tell some of the greatest stories on both big and small screens. However, as they lack Hollywood style budgets, many of these projects would never have gotten off the ground if it wasn’t for crowdfunding.

You may not realize just how many Indie films have been backed by crowdfunding campaigns. A couple of recent examples include “The Square,” and Zach Braff’s “Wish I Was Here.”

Many people love to support a project they’re passionate about, so if you’re having trouble financing your film, crowdfunding serves as a great way to earn extra revenue.

When you’ve made the decision to get onboard with crowdfunding, it’s important to do your research on the platforms available to gather your funds. There’s a lot of different crowdfunding sites to choose from, such as Kickstarter, Indiegogo, and E-Fundie, so you want to take the time to find the one that works best for you. Choose a site offering the following features:

  • Low maintenance fees.
  • The ability to keep the money even if you don’t reach your fundraising goal.

Alejandra Amarilla Leads Kickstarter Campaign for Landfill Harmonic

Another incredible film that received its financing through a successful crowdfunding campaign is the Landfill Harmonic. Produced by Alejandra Amarilla, this moving documentary tells the story of a youth orchestra in the barrios of Paraguay. A humble garbage picker uses his creative imagination to create instruments for the children to play out of recycled materials like metal drums, tin cans, and plastic pipes.

The film showcases the magic that can happen when a community bands together and gets a little creative. Production began back in 2011, when some of the children who learned to play the violin, flute, drums, cello, and more were filmed. The film crew returned in 2012 to update the progress of three of the young musicians.

Thanks to Alejandra Amarilla and her team, this incredible story of transforming trash and recycled materials into beautiful sounding instruments can now be shared with the world. The members of the Landfill Harmonic serve as an inspiration to all. This film can be truly life changing for everyone fortunate enough to view it.

Nearly 5,000 people and organizations banded together to fund the Landfill Harmonic film project. Alejandra Amarilla and her team set an initial goal of $175,000, which was exceeded by nearly 23 percent to an overwhelming $214,129.